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Publishers are willing to publicize nonfiction books when they're released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure.
Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book needs. Turn the advice in your chapters into a series of monthly tip sheets. A tip sheet is a press release that offers tips or advice in a bulleted or numbered format.
Start your tip sheet with an introductory paragraph that explains why the tips you're offering are important, list your bulleted advice, then tie it all together at the end with a concluding paragraph. Send it to appropriate media outlets; the distribution list will depend on your topic.
Contact the press immediately when your topic is making headlines to offer your expert perspective.
SharkStopper uses the latest acoustic signaling and sound technology to create a virtual wall of sound protection that sharks will not penetrate in the open-water.
The SharkStopper can also help in the protection of sharks by targeting them with a harmless and humane signal. Long Island, New York - August 15, 2014 - "It’s safe to swim in the ocean once again," says SharkStopper President and Founder Brian Wynne proudly.
"Simply attach the device anywhere below your knee and sharks will avoid you". "The reason you attach the device below the knee is because sharks have been known to attack in as little as two feet of water, especially Bull sharks", added Brian. SharkStopper is the culmination of years of research, design changes and the testing of different frequencies on multiple species of sharks around the world.
To prove its effectiveness, Brian enlisted the services of shark expert and Marine Biologist Dr. Shawn Larson who successfully tested SharkStopper at the Seattle Aquarium against Spiny Dogfish sharks. Brian didn’t stop there. Additionally, the SharkStopper team traveled to Haleiwa Hawaii and worked with local shark expert James Hall who successfully tested various acoustic frequencies against the Tiger and Galapagos sharks.
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